There’s no doubting it. You can barely turn on the TV, look in a newspaper or log onto the internet these days without seeing something about Twitter.
As you probably know, Twitter is a social networking website where users post “tweets” (essentially a short message or ‘status update’) about what they are doing at a particular point in time.
A “tweet” can only be up to 140 characters in length, so the messages are very short – ie. It is micro-blogging, rather than full length blog posts.
A tweet can be a short message or a message to another user, and it can include words, numbers and even hyperlinks.
Twitter is used by all kinds of people – from private individuals who use it to keep track of their interests and follow people they know, through to celebrities who use it promote themselves and communicate with fans, and businesses of all sizes – from small local firms through to global multinational organisations.
When you think about it, it doesn’t really take a genius to work out why Twitter is good for businesses…
Any tool which gives us the ability to communicate with customers is extremely powerful – and what makes something like Twitter even more so is that it encourages conversations between companies and customers.
These conversations are an excellent way of building relationships with customers and can help you to make more money and engage better with your clients. So – Twitter is great for business and it’s great for us as internet marketers.
Through Tweets you can post links to your products and websites, keep people up to date with ‘what you’re up to’ (for example if you’re working on a new product) and it also allows people to see that you are human – which is very important! It’s important however that you ‘go about’ Twitter in the correct way.
Social networking provides a great business opportunity but it also provides the potential to damage your business and do harm to your reputation (we’ll talk a little more about that later on.) In this report I’m going to outline the basics of getting up and running on Twitter and using it to market your online business.
So – let’s get started…
Sign Up To Twitter
The first stage is obviously to sign up to Twitter and create an account.
Since this is so straightforward I won’t go into a huge amount of detail but there are some important things to note.
To get started go to http://www.twitter.com and click on the “sign up” button (or similar). Note that the Twitter homepage does change from time to time but it should be pretty obvious.
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